Womanhood, is a beautiful thing. In between the everyday hustle and bustle, we, the women, have to go through many physical and psychological circumstances - and monthly period is one of them; perhaps one of the major natural attributes that signifies womanhood. "Period leakage" is, however - are the two words that give me, as a woman, goosebumps - whenever I hear or think about them. It happens when sometimes the position of our sanitary pad gets crooked or misplaced; and sometimes uncertain periods, and overflow also causes leakage in our undergarments. Speaking from my personal experience, I also have faced many awkward situations so many times for leakage. I was scared to go out because of the fear of leakage, every time I had to check my back whether there was any stain or not. Not only this, but also several times I have missed my classes in my school-college and university, and had to cancel so many plans because of leakage. I believe one can understand at this point, that wearing a white dress was a nightmare for me.

I am sure so many other women can also relate to this situation. These kinds of problems knocked my mind to start something new which will solve this problem. This is where, the journey of 'iinsha' begins.

So what is 'iinsha', and why it was initiated

'Iinsha' is a Bangladeshi leakproof underwear brand for women, which we initiated keeping mind the ultimate-intimate comfort and confidence for our women. Alongside my husband, I started 'iinsha' on November, 2021 to provide a solution to the long-lasted social problem of our woman. And the solution turned out revolutionary in many ways. Our leakproof underwear securely holds up to 1 cup of liquid, providing unmatched protection throughout the day and night. Our leakproof underwear is manufactured with eco-consciousness, therefore women can ensure their safety from leakages. Thoughtfully crafted, our 'iinsha' underwear is reusable and cost-effective, so women can enjoy the ultimate comfort with a breathable fit at a lower cost.

This useful and necessary product emerged not only as a functional innovation, but also as a symbol of empowerment and self-assurance for women everywhere. With a seamless blend of advanced technology, eco-conscious design and unwavering comfort it shatters all boundaries, offering a new standard of freedom and confidence to every woman. For us, it was challenging - as one can assume. Starting a business of a leakproof underwear brand for women, was just like planting a seed for us - which is now blooming with everyone's support. We believe that leakproof underwear is a revolutionary solution for women that they have to face during the monthly cycle. The significance of leakproof underwear lies in the assurance it provides, the leakages it controls and the health support it provides. Keeping all these factors in consideration, we chose to establish a Bangladeshi brand named 'iinsha' to stand beside women of every place and time, allowing them to move freely throughout the daily activities. Every step of this project, initiated from our socio-economic responsibilities, has been taken in a very delicate and thoughtful way for all women who are the sufferers of this issue. Beyond practicality, our motto is to nurture a sense of women's empowerment, affirming that women should not face any compromise on their ambitions or experiences due to the discharges. We wanted to embody a promise of freedom and self-assurance for women everywhere.

In the field of women's health, one point is often overlooked yet extremely prevalent which is the abovementioned challenge of leakages during their monthly cycles. Regardless of age and circumstances, women experience unfortunate situations in their daily lives due to the leakage. Our mission to work with this matter and provide a solution started from observing the lack of awareness, cultural taboos and stigmas perpetuating a cycle of silence everywhere. We noticed that the conversations about such issues in the first-world countries; still, the stigma is going around very prominently specially in countries like ours. As a result, women gets to be the sole sufferer in isolation. They try to solve such situations with unhygienic substances.

Exactly this is where our leakproof underwear emerges as a transformative solution - as through the brand, we offer every woman the freedom to lead active and unhindered lives, instead of being worried about the leaks and stains all the time.

Promoting the importance of women's health and raising awareness about its benefits requires a multifaceted approach that combines education, community engagement and strategic marketing. Our strategy begins with educational campaigns using blogs, articles, and videos to emphasize the importance of leakproof underwear in women's health. As for the future, we are aiming to host events with healthcare experts, engage communities on platforms like Facebook and Reddit, and showcase 'iinsha' at relevant local and international trade expo and fairs. This comprehensive approach aims to revolutionize how women address menstrual leaks, prioritizing health and comfort. Through the vision behind our comprehensive promotional plan, we will not only raise awareness about the importance of leakproof underwear but also establish 'iinsha' as a trusted and empowering resource in our women's confidence and healthcare.

Proudly made in Bangladesh

We make sure the consistency and authenticity are the keys to building trust with our loving consumers. Therefore, producing our leakproof underwear for the first time in Bangladesh holds some significance. By keeping the product close to home we actively contribute to our community's economic vitality, fostering job creation and supporting the idea of local businesses. We can also maintain a high standard in every product. The synergy between the manufacturing process in Bangladesh, cost-effectiveness and unwavering commitment to quality empowers us to offer leakproof underwear of exceptional value without compromising on excellence.

Unlike traditional alternatives, 'iinsha' leakproof underwear offers a sustainable and eco-friendly option that reduces the environmental impact associated with disposable products. As a Bangladeshi brand in this valuable market, we want to deliver a powerful message to everyone that women's health and comfort should always be a major priority. Therefore, this sector requires attention and innovation. Through breaking the taboos and silence surrounding the period, postpartum leakage and urinary inconsistence - we are offering a dignified and effective solution. With 'iinsha', we affirm that every woman's health, confidence and comfort matters and this subject should never be overlooked. Through the shift in approach, we have taken the initiative to let women speak about themselves unapologetically and without any limitations.

It is time to step into a world where confidence knows no bounds, and where every woman is free to live life on their terms.

Embrace the revolution with 'iinsha' - because "you wear, we care."

The writer is the Founder and CEO of 'iinsha'. The product line-up of this brand is available at https://www.iinsha.xyz/products.)